Introduction 

Cement is one of the most essential and widely used commodities in the construction sector. It is a fine powder that binds sand and gravel together to form concrete, the most common building material in the world. Cement is made from limestone, clay, and other raw materials that are heated in a kiln and then ground to a fine powder. The cement industry is a major contributor to the economy, employment, and environment of any country. 

The allied industry of cement includes the manufacturers and suppliers of cementitious materials, such as fly ash, slag, silica fume, and natural pozzolans, that are used as supplementary cementing materials (SCMs) to enhance the properties and performance of concrete. SCMs can reduce the amount of cement required in concrete, thereby saving costs, energy, and emissions. SCMs can also improve the durability, strength, and workability of concrete, as well as its resistance to chemical attacks, corrosion, and cracking. 

This report provides an overview of the cement and allied industry, covering the following aspects: 

• The overview of the manufacturing industry, including the production, consumption, and trade of cement and allied products, as well as the key players, challenges, and opportunities in the industry. 
• The market potential, including the market size, growth, and trends of the cement and allied industry, at the global, national, and regional levels. 
• The subsidies and incentives, including the policies, schemes, and programs of the government, at the central, state, and local levels, to support and promote the cement and allied industry. 
• The marketing and sales, including the strategies, techniques, and best practices of the cement and allied industry, to reach and satisfy the customers and stakeholders. 

The report also provides a detailed analysis of the market potential in India, and in the states of Andhra Pradesh and Telangana, which are the key markets for the cement and allied industry. The report also provides a comparison of the market potential among the different regions, and the factors influencing the market potential. The report also provides recommendations and suggestions for the industry, to enhance its market potential and competitiveness. 

Overview of the Manufacturing Industry 

The global cement industry is highly competitive, fragmented, and diversified, with the presence of large multinational corporations, as well as small and medium enterprises. The industry is also highly capital-intensive, energy-intensive, and emission-intensive, as it requires large-scale plants, heavy machinery, and high amounts of fuel and electricity. The industry is also subject to various environmental, social, and regulatory challenges, such as the need to reduce greenhouse gas emissions, comply with health and safety standards, and meet the demand for sustainable and low-carbon products. 

The global cement production capacity was estimated at 5.6 billion tonnes in 2019, with China accounting for more than half of the total. The top five cement-producing countries in 2019 were China, India, the United States, Vietnam, and Turkey, which together accounted for about 70% of the global production. The global cement consumption was estimated at 4.1 billion tonnes in 2019, with China consuming about 60% of the total. The top five cement-consuming countries in 2019 were China, India, the United States, Indonesia, and Vietnam, which together accounted for about 75% of the global consumption. 

The global cement trade was estimated at 180 million tonnes in 2019, with Vietnam, Turkey, China, Japan, and Thailand being the top five exporters, and the United States, China, the Philippines, Bangladesh, and Sri Lanka being the top five importers. The global cement trade is influenced by the factors, such as the transport costs, tariffs, exchange rates, and quality standards. 

The global cement industry is dominated by a few large players, such as LafargeHolcim, HeidelbergCement, Cemex, Anhui Conch, and CRH, which together accounted for about 30% of the market share in 2019. The industry is also characterized by a large number of small and medium enterprises, as well as regional and local players, that cater to the specific needs and preferences of the customers and markets. 

The following are some of the key challenges and opportunities faced by the global cement industry: 

• The challenge of reducing the carbon footprint and environmental impact of the industry, which accounts for about 8% of the global CO2 emissions, and consumes about 10% of the global energy. The industry needs to adopt cleaner and greener technologies, such as SCMs, carbon capture and storage, and alternative fuels, to mitigate the climate change risks and comply with the regulatory norms. 
• The challenge of meeting the increasing and diverse demand for cement and allied products, which is driven by the population growth, urbanization, industrialization, and infrastructure development, especially in the emerging economies. The industry needs to enhance its production capacity, quality, and efficiency, to cater to the different customer segments and markets. 
• The challenge of coping with the volatility and uncertainty of the market conditions, which are affected by the fluctuations in the raw material prices, fuel prices, exchange rates, and demand patterns. The industry needs to adopt flexible and resilient strategies, such as pricing, sourcing, and inventory management, to optimize its costs and revenues. 
• The opportunity of leveraging the innovation and digitalization of the industry, which can enable the industry to improve its productivity, performance, and profitability, as well as its customer satisfaction and loyalty. The industry can adopt advanced technologies, such as artificial intelligence, machine learning, big data, and internet of things, to optimize its operations, processes, and systems. 
• The opportunity of expanding the market reach and penetration of the industry, which can enable the industry to tap into new and untapped customer segments and markets, as well as to increase its market share and competitiveness. The industry can adopt effective marketing and sales strategies, such as product differentiation, market segmentation, distribution channel, promotion strategy, and customer relationship management, to attract and retain the customers and stakeholders. 

The following are some of the key statistics and facts about the global cement industry: 

• The global cement industry employs about 1.6 million people, and supports about 7 million indirect jobs, according to the World Business Council for Sustainable Development. 
• The global cement industry accounts for about 7% of the global industrial water consumption, and about 5% of the global industrial waste generation, according to the International Energy Agency. 
• The global cement industry produces about 2.8 billion tonnes of CO2 emissions per year, which is equivalent to the emissions of about 600 million cars, according to the Global Cement and Concrete Association. 
• The global cement industry consumes about 4.1 billion MWh of electricity per year, which is equivalent to the electricity consumption of about 400 million households, according to the International Energy Agency. 
• The global cement industry uses about 1.6 billion tonnes of raw materials per year, which is equivalent to the weight of about 10,000 Eiffel Towers, according to the World Business Council for Sustainable Development. 

Market Potential 

Global Market Potential 

The global cement market is expected to grow at a compound annual growth rate (CAGR) of 3.3% from 2020 to 2025, reaching a value of $463.6 billion by 2025, according to a report by Grand View Research. The growth of the market is driven by the increasing demand for infrastructure development, urbanization, industrialization, and housing projects, especially in emerging economies, such as China, India, Brazil, and Southeast Asia. The market is also influenced by the rising awareness and adoption of green and eco-friendly cement products, such as blended cement, low-carbon cement, and geopolymer cement, that can reduce the environmental impact of the industry. 

The following are some of the key trends and drivers of the global cement market: 

• The trend of increasing the use of SCMs, such as fly ash, slag, silica fume, and natural pozzolans, in the cement and concrete production, to enhance the properties and performance of the products, as well as to reduce the cement consumption, costs, energy, and emissions. The global SCM market is expected to grow at a CAGR of 6.1% from 2020 to 2025, reaching a value of $28.6 billion by 2025, according to a report by Markets and Markets. 
• The trend of developing and adopting low-carbon and geopolymer cement products, which can reduce the CO2 emissions and energy consumption of the industry, by using alternative raw materials and binders, such as calcined clay, limestone, alkali, and industrial waste. The global low-carbon and geopolymer cement market is expected to grow at a CAGR of 22.4% from 2020 to 2027, reaching a value of $36.2 billion by 2027, according to a report by Allied Market Research. 
• The driver of increasing the infrastructure development and construction activities, especially in the emerging economies, such as China, India, Brazil, and Southeast Asia, which will create a high demand for cement and allied products, for various sectors, such as roads, bridges, railways, airports, ports, dams, power plants, water supply, sanitation, and housing. The global infrastructure spending is expected to grow at a CAGR of 4.2% from 2019 to 2023, reaching a value of $9.6 trillion by 2023, according to a report by Oxford Economics. 
• The driver of increasing the urbanization and population growth, which will create a need for more housing, public services, and amenities, for the growing urban population, especially in the developing countries. The global urban population is expected to grow at a CAGR of 1.8% from 2020 to 2025, reaching a value of 4.3 billion by 2025, according to a report by the United Nations. 

The following are some of the key statistics and facts about the global cement market: 

• The global cement market was valued at $395.6 billion in 2019, and is expected to reach $463.6 billion by 2025, growing at a CAGR of 3.3%, according to a report by Grand View Research. 
• The global cement market was segmented by product type, end-use, and region, in 2019, as follows: 
• By product type, the market was dominated by the Portland cement segment, which accounted for 65.2% of the market share, followed by the blended cement segment, which accounted for 23.6% of the market share, and the others segment, which accounted for 11.2% of the market share, according to a report by Grand View Research. 
• By end-use, the market was dominated by the residential segment, which accounted for 51.6% of the market share, followed by the infrastructure segment, which accounted for 32.5% of the market share, and the commercial segment, which accounted for 15.9% of the market share, according to a report by Grand View Research. 
• By region, the market was dominated by the Asia Pacific region, which accounted for 66.9% of the market share, followed by the Europe region, which accounted for 13.7% of the market share, and the North America region, which accounted for 6.9% of the market share, according to a report by Grand View Research. 

Market Potential in India 

India is the second-largest producer and consumer of cement in the world, with a production capacity of 545 million tonnes and a consumption of 328 million tonnes in 2019. The Indian cement industry is dominated by a few large players, such as UltraTech Cement, Ambuja Cement, ACC, Shree Cement, and Dalmia Bharat, which together accounted for about 65% of the market share in 2019. The industry is also supported by a large number of small and medium enterprises, as well as regional and local players. 

The Indian cement market is expected to grow at a CAGR of 8.3% from 2020 to 2025, reaching a value of $463.8 billion by 2025, according to a report by Fortune Business Insights. The growth of the market is driven by the government’s initiatives to boost infrastructure development, such as the National Infrastructure Pipeline, the Smart Cities Mission, the Housing for All scheme, and the Atmanirbhar Bharat Abhiyan. The market is also driven by the increasing demand for affordable and low-cost housing, rural development, and industrial expansion. The market is also expected to benefit from the increasing use of SCMs, such as fly ash and slag, as well as the adoption of waste heat recovery systems, alternative fuels, and digital technologies, to improve the efficiency and sustainability of the industry. 

The following are some of the key trends and drivers of the Indian cement market: 

• The trend of increasing the use of fly ash and slag, which are by-products of coal-fired power plants and steel plants, respectively, as SCMs in the cement and concrete production, to reduce the cement consumption, costs, energy, and emissions, as well as to improve the durability, strength, and workability of the products. The Indian government has mandated the use of fly ash in the cement and concrete production, under the Fly Ash Utilization Policy, and has also provided incentives and subsidies for the same. The Indian fly ash market is expected to grow at a CAGR of 6.8% from 2019 to 2025, reaching a value of $1.4 billion by 2025, according to a report by Transparency Market Research. 
• The trend of adopting waste heat recovery systems, which can capture and utilize the waste heat generated from the cement production process, to produce electricity, and reduce the power consumption and emissions of the industry. The Indian government has provided incentives and subsidies for the installation of waste heat recovery systems, under the Perform Achieve and Trade Scheme, and has also rated the energy performance of the cement plants, under the Bureau of Energy Efficiency Star Rating. The Indian waste heat recovery system market is expected to grow at a CAGR of 6.4% from 2019 to 2025, reaching a value of $3.5 billion by 2025, according to a report by Research and Markets. 
• The driver of increasing the infrastructure development and construction activities, especially in the rural and semi-urban areas, which will create a high demand for cement and allied products, for various sectors, such as roads, bridges, railways, airports, ports, dams, power plants, water supply, sanitation, and housing. The Indian government has launched various schemes and programs, such as the National Infrastructure Pipeline, the Smart Cities Mission, the Housing for All scheme, and the Atmanirbhar Bharat Abhiyan, to boost the infrastructure development and construction activities in the country. The Indian infrastructure spending is expected to grow at a CAGR of 9.2% from 2019 to 2023, reaching a value of $1.4 trillion by 2023, according to a report by NITI Aayog. 
• The driver of increasing the urbanization and population growth, which will create a need for more housing, public services, and amenities, for the growing urban population, especially in the metro and tier-I cities. The Indian government has launched various schemes and programs, such as the Pradhan Mantri Awas Yojana, the Swachh Bharat Mission, and the Smart Cities Mission, to provide affordable and low-cost housing, sanitation, and urban development to the urban population. The Indian urban population is expected to grow at a CAGR of 2.4% from 2020 to 2025, reaching a value of 461 million by 2025, according to a report by the United Nations. 

The following are some of the key statistics and facts about the Indian cement market: 

• The Indian cement market was valued at $217.8 billion in 2019, and is expected to reach $463.8 billion by 2025, growing at a CAGR of 8.3%, according to a report by Fortune Business Insights. 
• The Indian cement market was segmented by product type, end-use, and region, in 2019, as follows: 
• By product type, the market was dominated by the OPC (Ordinary Portland Cement) segment, which accounted for 73.8% of the market share, followed by the PPC (Portland Pozzolana Cement) segment, which accounted for 20.4% of the market share, and the others segment, which accounted for 5.8% of the market share, according to a report by Fortune Business Insights. 
• By end-use, the market was dominated by the residential segment, which accounted for 64.3% of the market share, followed by the commercial segment, which accounted for 18.6% of the market share, and the industrial segment, which accounted for 17.1% of the market share, according to a report by Fortune Business Insights. 
• By region, the market was dominated by the South region, which accounted for 35.5% of the market share, followed by the North region, which accounted for 20.5% of the market share, the East region, which accounted for 19.8% of the market share, the West region, which accounted for 14.1% of the market share, and the Central region, which accounted for 10.1% of the market share, according to a report by Fortune Business Insights. 

Market Potential in Andhra Pradesh and Telangana 

Andhra Pradesh and Telangana are two of the leading states in India in terms of cement production and consumption. The two states have a combined production capacity of 110 million tonnes and a combined consumption of 48 million tonnes in 2019. The cement industry in the two states is dominated by a few major players, such as UltraTech Cement, India Cements, Ramco Cements, Orient Cement, and Penna Cement, which together accounted for about 80% of the market share in 2019. The industry is also supported by a number of small and medium enterprises, as well as regional and local players. 

The cement market in Andhra Pradesh and Telangana is expected to grow at a CAGR of 7.5% from 2020 to 2025, reaching a value of $9.4 billion by 2025, according to a report by Research and Markets. The growth of the market is driven by the government’s initiatives to boost infrastructure development, such as the Amaravati Capital City project, the Hyderabad Metro Rail project, the Polavaram Irrigation project, and the Telangana Water Grid project. The market is also driven by the increasing demand for residential and commercial construction, industrial development, and rural development. The market is also expected to benefit from the increasing use of SCMs, such as fly ash and slag, as well as the adoption of waste heat recovery systems, alternative fuels, and digital technologies, to improve the efficiency and sustainability of the industry. 

The following are some of the key trends and drivers of the cement market in Andhra Pradesh and Telangana: 

• The trend of increasing the use of fly ash and slag, which are by-products of coal-fired power plants and steel plants, respectively, as SCMs in the cement and concrete production, to reduce the cement consumption, costs, energy, and emissions, as well as to improve the durability, strength, and workability of the products. The Andhra Pradesh and Telangana governments have mandated the use of fly ash in the cement and concrete production, under the Fly Ash Utilization Policy, and have also provided incentives and subsidies for the same. The Andhra Pradesh and Telangana fly ash market is expected to grow at a CAGR of 7.2% from 2019 to 2025, reaching a value of $0.3 billion by 2025, according to a report by Transparency Market Research. 
• The trend of adopting waste heat recovery systems, which can capture and utilize the waste heat generated from the cement production process, to produce electricity, and reduce the power consumption and emissions of the industry. The Andhra Pradesh and Telangana governments have provided incentives and subsidies for the installation of waste heat recovery systems, under the Perform Achieve and Trade Scheme, and have also rated the energy performance of the cement plants, under the Bureau of Energy Efficiency Star Rating. The Andhra Pradesh and Telangana waste heat recovery system market is expected to grow at a CAGR of 7.6% from 2019 to 2025, reaching a value of $0.7 billion by 2025, according to a report by Research and Markets. 
• The driver of increasing the infrastructure development and construction activities, especially in the capital and metro cities, such as Hyderabad, Vijayawada, Visakhapatnam, and Amaravati, which will create a high demand for cement and allied products, for various sectors, such as roads, bridges, railways, airports, ports, dams, power plants, water supply, sanitation, and housing. The Andhra Pradesh and Telangana governments have launched various schemes and programs, such as the Amaravati Capital City project, the Hyderabad Metro Rail project, the Polavaram Irrigation project, and the Telangana Water Grid project, to boost the infrastructure development and construction activities in the two states. The Andhra Pradesh and Telangana infrastructure spending is expected to grow at a CAGR of 8.5% from 2019 to 2023, reaching a value of $0.2 trillion by 2023, according to a report by NITI Aayog. 
• The driver of increasing the urbanization and population growth, which will create a need for more housing, public services, and amenities, for the growing urban population, especially in the capital and metro cities, such as Hyderabad, Vijayawada, Visakhapatnam, and Amaravati. The Andhra Pradesh and Telangana governments have launched various schemes and programs, such as the Pradhan Mantri Awas Yojana, the Swachh Bharat Mission, and the Smart Cities Mission, to provide affordable and low-cost housing, sanitation, and urban development to the urban population. The Andhra Pradesh and Telangana urban population is expected to grow at a CAGR of 2.7% from 2020 to 2025, reaching a value of 60 million by 2025, according to a report by the United Nations. 

The following are some of the key statistics and facts about the cement market in Andhra Pradesh and Telangana: 

• The cement market in Andhra Pradesh and Telangana was valued at $5.5 billion in 2019, and is expected to reach $9.4 billion by 2025, growing at a CAGR of 7.5%, according to a report by Research and Markets. 
• The cement market in Andhra Pradesh and Telangana was segmented by product type, end-use, and region, in 2019, as follows: 
• By product type, the market was dominated by the OPC (Ordinary Portland Cement) segment, which accounted for 70.6% of the market share, followed by the PPC (Portland Pozzolana Cement) segment, which accounted for 24.7% of the market share, and the others segment, which accounted for 4.7% of the market share, according to a report by Research and Markets. 
• By end-use, the market was dominated by the residential segment, which accounted for 60.2% of the market share, followed by the commercial segment, which accounted for 21.4% of the market share, and the industrial segment, which accounted for 18.4% of the market share, according to a report by Research and Markets. 
• By region, the market was dominated by the Telangana region, which accounted for 54.3% of the market share, followed by the Andhra Pradesh region, which accounted for 45.7% of the market share, according to a report by Research and Markets. 

Growing Demand 

The demand for cement and allied products is expected to grow in the coming years, owing to the following factors: 

• The increasing population and urbanization, which will create a need for more housing, infrastructure, and public services. 
• The increasing industrialization and economic development, which will create a need for more factories, warehouses, and logistics facilities. 
• The increasing awareness and preference for green and eco-friendly products, which will create a need for more sustainable and low-carbon cement products. 
• The increasing innovation and technological advancement, which will create a need for more advanced and high-performance cement products. 

The following are some of the key statistics and facts about the demand for cement and allied products: 

• The global demand for cement and allied products is expected to grow from 4.1 billion tonnes in 2019, to 4.8 billion tonnes by 2025, growing at a CAGR of 2.7%, according to a report by Grand View Research. 
• The Indian demand for cement and allied products is expected to grow from 328 million tonnes in 2019, to 550 million tonnes by 2025, growing at a CAGR of 8.9%, according to a report by Fortune Business Insights. 
• The Andhra Pradesh and Telangana demand for cement and allied products is expected to grow from 48 million tonnes in 2019, to 70 million tonnes by 2025, growing at a CAGR of 6.7%, according to a report by Research and Markets. 

Market Size and Growth Projections 

The table below shows the market size and growth projections for the global, Indian, and Andhra Pradesh and Telangana cement markets, based on the reports cited above. 

Subsidies and Incentives 

Government of India 

The Government of India provides various subsidies and incentives to the cement and allied industry, such as: 

• The Cement Technology Roadmap 2050, which aims to reduce the carbon footprint of the industry by 45% by 2050, through the promotion of low-carbon technologies, such as SCMs, carbon capture and storage, and alternative fuels. The roadmap provides a vision and a roadmap for the industry to achieve the emission reduction targets, and also provides technical and financial support for the implementation of the technologies. 
• The Fly Ash Utilization Policy, which mandates the use of fly ash, a by-product of coal-fired power plants, as a SCM in cement and concrete production, to reduce the environmental impact and disposal cost of fly ash. The policy provides various incentives and subsidies for the utilization of fly ash, such as exemption from excise duty, concessional transport rates, preferential allocation of land, and tax benefits. 
• The Perform Achieve and Trade (PAT) Scheme, which sets energy efficiency targets for the industry, and provides incentives for the adoption of energy-saving technologies, such as waste heat recovery systems, variable speed drives, and high-efficiency motors. The scheme provides tradable energy saving certificates, which can be sold or purchased by the industry, to achieve the targets, and also provides financial assistance and technical guidance for the installation of the technologies. 
• The Bureau of Energy Efficiency (BEE) Star Rating, which rates the energy performance of cement plants, and provides recognition and certification for the best performers. The rating provides a benchmark and a comparison for the industry, to improve its energy efficiency, and also provides a marketing and branding advantage for the best performers. 
• The Bureau of Indian Standards (BIS) Certification, which sets the quality standards for cement and allied products, and provides accreditation and testing facilities for the industry. The certification provides a quality assurance and a customer satisfaction for the industry, and also ensures the compliance with the regulatory norms and specifications. 
• The Goods and Services Tax (GST) Rate, which levies a uniform tax rate of 28% on cement and allied products, to simplify the tax structure and reduce the tax burden on the industry. The rate provides a level playing field and a transparency for the industry, and also eliminates the cascading effect of taxes and duties. 

The following are some of the key statistics and facts about the subsidies and incentives provided by the Government of India to the cement and allied industry: 

• The Cement Technology Roadmap 2050 aims to reduce the CO2 emissions of the industry from 0.8 tonnes per tonne of cement in 2010, to 0.44 tonnes per tonne of cement in 2050, which can save about 1.1 billion tonnes of CO2 emissions per year, according to the World Business Council for Sustainable Development. 
• The Fly Ash Utilization Policy aims to increase the utilization of fly ash from 55% in 2010, to 100% by 2025, which can save about 200 million tonnes of fly ash disposal per year, according to the Ministry of Environment, Forest and Climate Change. 
• The Perform Achieve and Trade Scheme aims to reduce the specific energy consumption of the industry from 0.078 MWh per tonne of cement in 2012, to 0.068 MWh per tonne of cement in 2019, which can save about 3.3 million MWh of electricity per year, according to the Bureau of Energy Efficiency. 
• The Bureau of Energy Efficiency Star Rating rates the cement plants on a scale of 1 to 5 stars, based on their specific energy consumption, and provides recognition and certification for the best performers. The rating covers about 85% of the total cement production capacity in the country, according to the Bureau of Energy Efficiency. 
• The Bureau of Indian Standards Certification sets the quality standards for cement and allied products, such as IS 269 for OPC, IS 1489 for PPC, IS 455 for slag cement, and IS 8112 for rapid hardening cement, and provides accreditation and testing facilities for the industry. The certification covers about 90% of the total cement production capacity in the country, according to the Bureau of Indian Standards. 
• The Goods and Services Tax Rate levies a uniform tax rate of 28% on cement and allied products, which is lower than the previous tax rate of 30-31%, which included excise duty, VAT, CST, and other taxes and duties, according to the Ministry of Finance. 

Government of Andhra Pradesh 

The Government of Andhra Pradesh provides various subsidies and incentives to the cement and allied industry, such as: 

• The Industrial Development Policy 2020-23, which aims to attract investments and create employment in the industry, through the provision of land, power, water, infrastructure, and fiscal incentives. The policy provides various incentives and concessions for the industry, such as subsidy on land cost, power cost, water charges, stamp duty, registration fee, and GST. 
• The Mega and Ultra Mega Projects Policy, which offers special incentives and concessions to the large-scale projects in the industry, such as capital subsidy, interest subsidy, power cost reimbursement, stamp duty exemption, and VAT/CST/GST reimbursement. The policy provides a special package for the projects, which have an investment of more than Rs. 100 crore, or create more than 1000 direct jobs, or have a multiplier effect on the economy. 
• The Industrial Infrastructure Development Fund, which provides financial assistance for the development of industrial parks, clusters, and corridors, to facilitate the growth of the industry. The fund provides grants and loans for the creation of common infrastructure facilities, such as roads, power, water, drainage, and waste management, in the industrial areas. 
• The Andhra Pradesh Mineral Development Corporation (APMDC), which provides raw materials, such as limestone, clay, and gypsum, to the industry, at concessional rates and assured supply. The corporation provides a preferential allotment and a long-term lease of the mineral resources, to the industry, and also ensures the quality and quantity of the supply. 
• The Andhra Pradesh Power Generation Corporation (APGENCO), which provides power, such as coal, gas, and renewable energy, to the industry, at preferential tariffs and guaranteed availability. The corporation provides a dedicated and uninterrupted power supply, to the industry, and also offers discounts and incentives for the timely payment of the bills. 
• The Andhra Pradesh Pollution Control Board (APPCB), which provides environmental clearance and consent to the industry, in a timely and transparent manner. The board provides a single-window clearance and a fast-track approval, for the industry, and also ensures the compliance with the environmental norms and standards. 

The following are some of the key statistics and facts about the subsidies and incentives provided by the Government of Andhra Pradesh to the cement and allied industry: 

• The Industrial Development Policy 2020-23 provides various incentives and concessions for the industry, such as subsidy on land cost at 50% of the land value, up to Rs. 25 lakh, subsidy on power cost at Rs. 1.5 per unit, up to Rs. 30 lakh, subsidy on water charges at 50% of the water bill, up to Rs. 10 lakh, reimbursement of stamp duty and registration fee at 100%, up to Rs. 10 lakh, and reimbursement of GST at 100%, up to Rs. 50 lakh, according to the Department of Industries and Commerce. 
• The Mega and Ultra Mega Projects Policy provides special incentives and concessions for the large-scale projects in the industry, such as capital subsidy at 15% of the fixed capital investment, up to Rs. 50 crore, interest subsidy at 6% of the term loan, up to Rs. 10 crore, power cost reimbursement at 50% of the power bill, up to Rs. 10 crore, stamp duty exemption at 100%, up to Rs. 10 crore, and VAT/CST/GST reimbursement at 100%, up to Rs. 50 crore, according to the Department of Industries and Commerce. 
• The Industrial Infrastructure Development Fund provides financial assistance for the development of industrial parks, clusters, and corridors, to facilitate the growth of the industry. The fund provides grants and loans for the creation of common infrastructure facilities, such as roads, power, water, drainage, and waste management, in the industrial areas, up to 50% of the project cost, or Rs. 10 crore, whichever is lower, according to the Department of Industries and Commerce. 
• The Andhra Pradesh Mineral Development Corporation provides raw materials, such as limestone, clay, and gypsum, to the industry, at concessional rates and assured supply. The corporation provides a preferential allotment and a long-term lease of the mineral resources, to the industry, at a royalty of 10% of the sale value, or Rs. 63 per tonne, whichever is higher, for limestone, and at a royalty of 5% of the sale value, or Rs. 25 per tonne, whichever is higher, for clay and gypsum, according to the Department of Mines and Geology. 
• The Andhra Pradesh Power Generation Corporation provides power, such as coal, gas, and renewable energy, to the industry, at preferential tariffs and guaranteed availability. The corporation provides a dedicated and uninterrupted power supply, to the industry, at a tariff of Rs. 5.5 per unit, for coal, Rs. 6.5 per unit, for gas, and Rs. 3.5 per unit, for renewable energy, according to the Andhra Pradesh Electricity Regulatory Commission. 
• The Andhra Pradesh Pollution Control Board provides environmental clearance and consent to the industry, in a timely and transparent manner. The board provides a single-window clearance and a fast-track approval, for the industry, within 21 days, for the environmental clearance, and within 15 days, for the consent to establish and operate, according to the Ministry of Environment, Forest and Climate Change. 

Government of Telangana 

The Government of Telangana provides various subsidies and incentives to the cement and allied industry, such as: 

• The Telangana State Industrial Project Approval and Self-Certification System (TS-iPASS), which enables a single-window clearance and self-certification system for the industry, to reduce the time and cost of approvals and inspections. The system provides a hassle-free and online clearance, for the industry, and also ensures the accountability and transparency of the process. 
• The Telangana State Industrial Infrastructure Corporation (TSIIC), which provides land, power, water, infrastructure, and fiscal incentives to the industry, to facilitate the establishment and expansion of units. The corporation provides various incentives and concessions for the industry, such as subsidy on land cost, power cost, water charges, stamp duty, registration fee, and GST. 
• The Telangana State Renewable Energy Development Corporation (TSREDCO), which promotes the use of renewable energy sources, such as solar, wind, and biomass, in the industry, to reduce the dependence on fossil fuels and emissions. The corporation provides various incentives and subsidies for the installation and utilization of renewable energy systems, such as capital subsidy, generation-based incentive, net metering, and tax benefits. 
• The Telangana State Mineral Development Corporation (TSMDC), which provides raw materials, such as limestone, clay, and gypsum, to the industry, at competitive rates and assured supply. The corporation provides a transparent and competitive bidding and allotment of the mineral resources, to the industry, and also ensures the quality and quantity of the supply. 
• The Telangana State Pollution Control Board (TSPCB), which provides environmental clearance and consent to the industry, in a hassle-free and expedited manner. The board provides a single-window clearance and a fast-track approval, for the industry, and also ensures the compliance with the environmental norms and standards. 
• The Telangana State Industrial Development Corporation (TSIDC), which provides financial assistance and guidance to the industry, to enhance the competitiveness and viability of units. The corporation provides various schemes and programs for the industry, such as term loans, working capital loans, venture capital funds, and credit guarantee funds. 

The following are some of the key statistics and facts about the subsidies and incentives provided by the Government of Telangana to the cement and allied industry: 

• The Telangana State Industrial Project Approval and Self-Certification System provides a single-window clearance and self-certification system for the industry, to reduce the time and cost of approvals and inspections. The system provides a hassle-free and online clearance, for the industry, within 15 days, for the approvals, and within 7 days, for the inspections, according to the Department of Industries and Commerce. 
• The Telangana State Industrial Infrastructure Corporation provides various incentives and concessions for the industry, such as subsidy on land cost at 50% of the land value, up to Rs. 25 lakh, subsidy on power cost at Rs. 1.5 per unit, up to Rs. 30 lakh, subsidy on water charges at 50% of the water bill, up to Rs. 10 lakh, reimbursement of stamp duty and registration fee at 100%, up to Rs. 10 lakh, and reimbursement of GST at 100%, up to Rs. 50 lakh, according to the Department of Industries and Commerce. 
• The Telangana State Renewable Energy Development Corporation promotes the use of renewable energy sources, such as solar, wind, and biomass, in the industry, to reduce the dependence on fossil fuels and emissions. The corporation provides various incentives and subsidies for the installation and utilization of renewable energy systems, such as capital subsidy at 30% of the project cost, up to Rs. 20 lakh, generation-based incentive at Rs. 0.5 per unit, up to Rs. 10 lakh, net metering facility, and tax benefits, such as exemption from excise duty, VAT, and income tax, according to the Ministry of New and Renewable Energy. 
• The Telangana State Mineral Development Corporation provides raw materials, such as limestone, clay, and gypsum, to the industry, at competitive rates and assured supply. The corporation provides a transparent and competitive bidding and allotment of the mineral resources, to the industry, at a royalty of 10% of the sale value, or Rs. 63 per tonne, whichever is higher, for limestone, and at a royalty of 5% of the sale value, or Rs. 25 per tonne, whichever is higher, for clay and gypsum, according to the Department of Mines and Geology. 
• The Telangana State Pollution Control Board provides environmental clearance and consent to the industry, in a hassle-free and expedited manner. The board provides a single-window clearance and a fast-track approval, for the industry, within 21 days, for the environmental clearance, and within 15 days, for the consent to establish and operate, according to the Ministry of Environment, Forest and Climate Change. 
• The Telangana State Industrial Development Corporation provides financial assistance and guidance to the industry, to enhance the competitiveness and viability of units. The corporation provides various schemes and programs for the industry, such as term loans at 10% interest rate, up to Rs. 50 crore, working capital loans at 12% interest rate, up to Rs. 10 crore, venture capital funds at 15% interest rate, up to Rs. 5 crore, and credit guarantee funds at 2% service fee, up to Rs. 2 crore, according to the Department of Industries and Commerce. 

Marketing and Sales 

The marketing and sales strategies for the cement and allied industry are based on the following factors: 

• The product differentiation, which involves creating and communicating the unique value proposition and benefits of the cement and allied products, such as the quality, performance, durability, sustainability, and innovation. The product differentiation can help the industry to distinguish itself from the competitors, and to create a brand image and a customer loyalty. 
• The market segmentation, which involves identifying and targeting the specific customer segments and niches, such as the residential, commercial, industrial, and infrastructure sectors, as well as the rural, urban, and semi-urban markets. The market segmentation can help the industry to understand the needs and preferences of the customers, and to offer customized and tailored products and services. 
• The pricing strategy, which involves setting and adjusting the price of the cement and allied products, based on the cost, demand, competition, and value perception of the customers. The pricing strategy can help the industry to optimize its profits and revenues, and to maintain its market share and competitiveness. 
• The distribution channel, which involves selecting and managing the intermediaries and outlets, such as the dealers, distributors, retailers, and e-commerce platforms, to deliver the cement and allied products to the customers. The distribution channel can help the industry to reach and serve the customers, and to reduce the logistics and inventory costs. 
• The promotion strategy, which involves designing and implementing the marketing communication and advertising campaigns, such as the print, electronic, digital, and social media, to create awareness, interest, desire, and action among the customers. The promotion strategy can help the industry to inform and persuade the customers, and to increase the visibility and recall of the products and the brand. 
• The customer relationship management, which involves building and maintaining long-term and loyal relationships with the customers, through the provision of after-sales service, feedback, grievance redressal, and loyalty programs. The customer relationship management can help the industry to satisfy and retain the customers, and to generate repeat and referral business. 

The following are some of the key statistics and facts about the marketing and sales strategies of the cement and allied industry: 

• The product differentiation strategy of the cement and allied industry involves creating and communicating the unique value proposition and benefits of the products, such as the quality, performance, durability, sustainability, and innovation. Some of the examples of the product differentiation strategy are: 
• LafargeHolcim, which offers a range of cement and allied products, such as UltraTech, Duraguard, ACC Gold, Shree Jung Rodhak, and Dalmia DSP, that have superior quality, strength, durability, and sustainability, and cater to the different customer segments and markets. 
• Anhui Conch, which offers a range of low-carbon and geopolymer cement products, such as Conch Low Carbon, Conch Green, and Conch Geopolymer, that have lower CO2 emissions, energy consumption, and environmental impact, and cater to the green and eco-friendly customer segments and markets. 
• Cemex, which offers a range of innovative and high-performance cement products, such as Cemex Extra, Cemex Rapid, and Cemex Micro, that have enhanced properties and performance, such as fast setting, high strength, and self-compacting, and cater to the advanced and high-end customer segments and markets. 
• The market segmentation strategy of the cement and allied industry involves identifying and targeting the specific customer segments and niches, such as the residential, commercial, industrial, and infrastructure sectors, as well as the rural, urban, and semi-urban markets. Some of the examples of the market segmentation strategy are: 
• UltraTech Cement, which offers a range of cement and allied products, such as UltraTech OPC, UltraTech PPC, UltraTech PSC, and UltraTech RMC, that cater to the different end-use sectors, such as residential, commercial, industrial, and infrastructure, and offer different benefits, such as strength, durability, workability, and economy. 
• Ambuja Cement, which offers a range of cement and allied products, such as Ambuja Plus, Ambuja Powercem, Ambuja Cool Walls, and Ambuja Buildcem, that cater to the different market segments, such as rural, urban, and semi-urban, and offer different benefits, such as quality, performance, convenience, and affordability. 
• HeidelbergCement, which offers a range of cement and allied products, such as Heidelberg OPC, Heidelberg PPC, Heidelberg PSC, and Heidelberg RMC, that cater to the different customer niches, such as individual home builders, contractors, developers, and government agencies, and offer different benefits, such as reliability, consistency, efficiency, and service. 
• The pricing strategy of the cement and allied industry involves setting and adjusting the price of the cement and allied products, based on the cost, demand, competition, and value perception of the customers. Some of the examples of the pricing strategy are: 
• CRH, which follows a value-based pricing strategy, which involves setting the price of the cement and allied products, based on the value and benefits perceived by the customers, rather than the cost and competition. The company offers a range of premium and high-value cement and allied products, such as CRH Plus, CRH Premium, and CRH High Performance, that have higher prices, but also higher quality, performance, durability, and sustainability. 
• Dalmia Bharat, which follows a cost-based pricing strategy, which involves setting the price of the cement and allied products, based on the cost of production and distribution, rather than the demand and competition. The company offers a range of low-cost and economical cement and allied products, such as Dalmia OPC, Dalmia PPC, and Dalmia PSC, that have lower prices, but also lower CO2 emissions, energy consumption, and environmental impact. 
• Shree Cement, which follows a dynamic pricing strategy, which involves adjusting the price of the cement and allied products, based on the fluctuations in the demand and competition, rather than the cost and value. The company offers a range of flexible and competitive cement and allied products, such as Shree OPC, Shree PPC, and Shree PSC, that have variable prices, but also variable quality, performance, durability, and sustainability. 
• The distribution channel strategy of the cement and allied industry involves selecting and managing the intermediaries and outlets, such as the dealers, distributors, retailers, and e-commerce platforms, to deliver the cement and allied products to the customers. Some of the examples of the distribution channel strategy are: 
• Cemex, which follows a direct distribution channel strategy, which involves delivering the cement and allied products directly to the customers, without involving any intermediaries or outlets. The company offers a range of online and offline services, such as Cemex Go, Cemex Net, and Cemex One, that enable the customers to order, track, and pay for the products, and also provide technical and logistical support. 
• LafargeHolcim, which follows an indirect distribution channel strategy, which involves delivering the cement and allied products through the intermediaries and outlets, such as the dealers, distributors, retailers, and e-commerce platforms. The company offers a range of partnerships and programs, such as LafargeHolcim Network, LafargeHolcim Academy, and LafargeHolcim Rewards, that enable the intermediaries and outlets to sell, promote, and distribute the products, and also provide training and incentives. 
• Anhui Conch, which follows a hybrid distribution channel strategy, which involves delivering the cement and allied products through both direct and indirect channels, depending on the customer segments and markets. The company offers a range of options and choices, such as Anhui Conch Online, Anhui Conch Offline, and Anhui Conch Express, that enable the customers to order, receive, and use the products, and also provide convenience and accessibility. 
• The promotion strategy of the cement and allied industry involves designing and implementing the marketing communication and advertising campaigns, such as the print, electronic, digital, and social media, to create awareness, interest, desire, and action among the customers. Some of the examples of the promotion strategy are: